Social Media in Canada
It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.
Fifty-six percent of the Canadian social media users surveyed say they follow companies, products or brands. Sixteen percent of Canadians post about companies/products/services/brands on social media. The hottest post topics in Canada include several categories that businesses may be able to use with various social marketing methods, including humour, health, food, hobbies, and self improvement.
The Most Popular Social Media Platforms in Canada
According to the Canadian Internet Registration Authority (CIRA), 74 percent of Canadians spend at least 3-4 hours online per day. The third most popular online activity is engaging on social media (67 percent).
The SOCIALscape report found the following social media platforms are most popular:
While some results are surprising, virtually every study we’ve seen has reported similar findings. For example, the 94% of online Canadian adults have signed up for at least one social media platform. The most popular networks were Facebook, YouTube, LinkedIn, Twitter, Pinterest and Instagram.
Canadian Social Media User Demographics
Canadian Scial Media User Demographics the gender and age of social media users can play an important part in your social media marketing campaign. For example, if you’re marketing to senior women, you need to know they’re on Facebook, not Twitter. Conversely, while Reddit usage may appear small, it has a younger audience and a much higher engagement level than more popular networks.
“For social media, age matters,” reports CIRA. “While roughly equal numbers of 18-34 and 35+ year olds use Facebook, LinkedIn and Twitter, younger users far outweigh their older counterparts on Instagram and Snapchat.”
Dig Deeper
The top 20 brands on social media in Canada posted 168 times on Facebook, 148 times on Twitter and 10 times on YouTube in June, 2018. They had 23,552 interactions on Twitter, eighty-two percent of which were “likes”, fifteen percent retweets and four percent replies. This kind of data can serve as a valuable benchmark, even if you have to estimate its comparative value based on the size of your company.
It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.
Fifty-six percent of the Canadian social media users surveyed say they follow companies, products or brands. Sixteen percent of Canadians post about companies/products/services/brands on social media. The hottest post topics in Canada include several categories that businesses may be able to use with various social marketing methods, including humour, health, food, hobbies, and self improvement.
The Most Popular Social Media Platforms in Canada
According to the Canadian Internet Registration Authority (CIRA), 74 percent of Canadians spend at least 3-4 hours online per day. The third most popular online activity is engaging on social media (67 percent).
The SOCIALscape report found the following social media platforms are most popular:
- Facebook 80%
- LinkedIn 45%
- Google+ 40%
- Instagram 39%
- Pinterest 36%
- Twitter 35%
- Suscripción al canal de YouTube 27%
- Snapchat 24%
While some results are surprising, virtually every study we’ve seen has reported similar findings. For example, the 94% of online Canadian adults have signed up for at least one social media platform. The most popular networks were Facebook, YouTube, LinkedIn, Twitter, Pinterest and Instagram.
Canadian Social Media User Demographics
Canadian Scial Media User Demographics the gender and age of social media users can play an important part in your social media marketing campaign. For example, if you’re marketing to senior women, you need to know they’re on Facebook, not Twitter. Conversely, while Reddit usage may appear small, it has a younger audience and a much higher engagement level than more popular networks.
“For social media, age matters,” reports CIRA. “While roughly equal numbers of 18-34 and 35+ year olds use Facebook, LinkedIn and Twitter, younger users far outweigh their older counterparts on Instagram and Snapchat.”
Dig Deeper
The top 20 brands on social media in Canada posted 168 times on Facebook, 148 times on Twitter and 10 times on YouTube in June, 2018. They had 23,552 interactions on Twitter, eighty-two percent of which were “likes”, fifteen percent retweets and four percent replies. This kind of data can serve as a valuable benchmark, even if you have to estimate its comparative value based on the size of your company.